They write: Google Trends also shows a steady decline in interest in Tumblr - at the highest point over the last 90 days, Google ranked Tumblr at 100, or the "peak popularity for the term" on the day Tumblr's porn ban went into effect. In total, over the course of two months, page views dropped 151 million, a 29% drop.Īccording to Mashable, other traffic rankings declined as well. Traffic Declineįollowing the ban, website traffic to declined by nearly a third, dropping from "521 million monthly page views in December to 437 million in January." Over the news month, monthly page views continued to fall by hundreds of millions, and by the end of February, Tumblr received 369 million page views. On December 18th, 2018, tweeted that the protest was "a success". The same day logoffprotest Tumblr and Twitter accounts have been created in order to coordinate the upcoming protest. The announcement urged users to abstain from logging into Tumblr over a 24-hour period starting on December 17th, 2018 at 12am EST. On December 8th, 2018, Tumblr user dbdspirit made a post announcing The "Log Off" Protest which would take place on December 17th, 2018. Another post by Tumblr user yocalio (shown below, right) gained over 109,000 notes within the same timeframe. Over the next several weeks, the post gained over 38,000 notes. On December 3rd, Tumblr user kixlepixel posted a screen capture from Star Wars: Episode III – Revenge of the Sith parodying the line (shown below, left). On December 3rd, 2018, YouTuber ProZD published a comedy short parodying the use of the phrase. The phrase "Female-presenting Nipples", used both in the initial announcement and in the updated guideline section, has been widely mocked and parodied by the online community. The announcement and the official introduction of the guidelines, as well as the online reaction to them, have been covered by several media outlets, including The Verge, Vice, Polygon and The Daily Dot. On December 4th, 2018 YouTuber Philip DeFranco posted a video reviewing the announced changes and speculating on their potential implications.įollowing the announcement, users on Tumblr, Twitter, Reddit and other social networks posted memes mocking the decision to move away from adult content and predicting the potential downfall of the website. In one popular reply, Redditor mzbear speculated that Tumblr's inability to effectively filter child porn imagery might have prompted the policy change. On December 3rd, 2018, Redditor qselec submitted a post to /r/OutOfTheLoop subreddit asking to explain the Tumblr's decision to remove adult content. "Unmarked sensitive content" and "Uploading Sexually Explicit Video" sections of the official community guidelines were replaced with "Adult Content" section. On December 17th, 2018, Tumblr Staff issued a blog post confirming that the previously announced changes took effect. On the same day, Tumblr Staff blog published a statement about the new guidelines by Tumblr CEO Jeff D’Onofrio titled "A better, more positive Tumblr." Meanwhile, NSFW artist posted a screenshot of a Verizon stock chart, showing a sharp decline in value after the adult content ban announcement (shown below). On December 3rd, 2018, Tumblr updated its "Adult Content" guidelines page, announcing that sexually explicit content and most nudity (with some exceptions) would be permanently banned from the platform starting December 17th. Previously, on November 15th, 2018, posted a tweet encouraging users to report inappropriate content and stating that removing it was a priority for the website. This was the angle adopted by several publications when reporting on the deletion. While no official word was given as to what happened, a tweet by speculated that the deletion was caused by the uncensored adult content on Tumblr. Tumblr stated it was working to resolve an issue with the app. On November 16th, 2018, several Tumblr users reported that the Tumblr mobile app was no longer available for iOS on the App Store.
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